Prior to founding the consulting firm, Fail Forward, Ashley Good worked in Cairo with the United Nations Environment Programme and as a management consultant in Vancouver. She seeks to spark a shift in how we perceive and talk about failure, and to help organizations learn, innovate and build resilience. She is well known for leading the Engineers Without Borders Canada annual Failure Report and launching Canada's first ever conference dedicated to intelligent failure. Good is a contributor to the Globe and Mail Leadership Lab, Public Sector Digest and World Economic Forum Agenda. Her work on failure has received coverage in a wide range of media and news outlets, including the National Post, The Globe and Mail, CBC Radio and Television, The New York Times and Fast Company. She is recognized by Harvard Business Review and McKinsey as the recipient of the prestigious Innovating Innovation Award.
Founder and CEO
June 13, 2016NYU Kimmel CenterNew York City